Creation and sharing as a way for humans to gain recognition from each other allows people to connect and trust each other in the process of communication, thus forming an identity. The world of the internet has never been easier to share, with freshly shared content instantly flowing into a torrent of data at the touch of a keyboard and mouse. The internet has brought about a golden age of media - a world of infinite abundance where anyone can create what they want and everyone can find what interests them. But while Gates' prediction about making money from online content proved correct, most of the money bypassed the creators who created the content and went into the pockets of the platforms that aggregated it. The rise of large internet company platforms, platform data traffic restrictions, creative sharing content restrictions and a host of other actions have made sharing, and creator revenue, less simple. From content creators to content sharers, everything they can share is gradually becoming bound by the filtering of centralised platform algorithms. Content creators cannot share what they love, content sharers cannot find what they love, everything is controlled by centralised platforms and people no longer have the right to freely publish and share what they love. Sharing, as a basic way of identifying with something, has become difficult in the centralised world of the internet, where the identity that comes from sharing ultimately becomes the user's identity with the platform, and each user's own rights are not in their own hands.